
For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience. Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right. With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analogue or digital, wired or wireless, stored or streamed.
Watch Primare’s Terry Medalen explain the brand’s design philosophies.
Reviews

‘GETS THE VERY BEST FROM ANY CARTRIDGE’ (seemingly)…
Says Adam Smith about the new Primare R35 phono stage in HiFi News’ May issue. ‘…the R35 has strengths [...]

“ANALOGUE AND DIGITAL IN GRACEFUL HARMONY”!
So says renowned petrol head and hi-fi scribe-in-chief David Vivian loves the speed and control on offer from Primare’s [...]
PRIMARE POWERS TO TOP PRIZE
A rare mix of virtues brings Hi Fi Plus’ Best Amp 2019 accolade to the I25 PRISMA. The latest [...]

PRIMARE CD35 PRISMA/I35 IS EISA’S BEST STEREO SYSTEM 2019/20
Awards Citation reads "Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and [...]

EISA AWARD-WINNING I15 PRISMA EXTENDS FAN BASE TO AVFORUMS
Primare’s multi-talented and very bijou smart amp has collected yet another award, this time from AV Forums. Its ‘Highly [...]

PRIMARE I25 ‘PRISMA’ REVIEW Hi Fi Plus June 2019
The latest verdict on ‘Prisma’, Primare’s inclusive digi music platform, comes courtesy of Hi Fi Plus’ celebration of the [...]
Primare I15 Prisma EISA Best Amp 2018/19
“Primare’s industrial design speaks volumes in this stylish, slimline amplifier. Despite being just three-quarters the size of conventional separates, [...]

Primare CD35/I35 Prisma review Hi Fi News March 2019
“There’s something deeply alluring about this streaming CD player/ integrated amp combination, in both sound and function. An enjoyable [...]
Primare I35 Hi Fi Plus Top 100 Product
“The latest Primare platform is a highly modular amplifier system, but even as just an amplifier the I35 integrated [...]

Primare I15 Prisma AVTech Media Best Integrated Amplifier 2018-19
Primare’s bijou I15 amp has bagged another major gong, this time from AVT: the UK publishing group that includes [...]