For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience. Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right. With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analogue or digital, wired or wireless, stored or streamed.
Watch Primare’s Terry Medalen explain the brand’s design philosophies.
Reviews
EISA MUSIC STREAMER OF THE YEAR 2022-2023
Primare’s multi-talented NP5 Prisma MK2 has been recognised as the world’s most accomplished music streamer by EISA, the Expert [...]
EISA POWER AMPLIFIER OF THE YEAR 2022-2023
Primare’s versatile A35.8 multi-channel power amplifier has been recognised as the world’s most accomplished amplifier by EISA, the Expert [...]
STREAM CLEANED!
It's a Best Buy for the Primare NP5 Mk 2 at Audiograde.UK. Offering full network player tech to virtually [...]
PICK YOUR POWER!
Home Cinema Choice mag loves the versatility, quality and power on tap from Primare’s new A35.8 eight-channel power amp. [...]
DECEPTIVE EIGHT!
The beautiful new Primare A35.8 brims with clean power across eight bridgeable channels, as Hi Fi News magazine discovered [...]
UBER VERSATILE R35 MAKES TOP PHONOSTATEMENT!
We’re delighted that the Primare R35 is Hi Fi Plus’ PHONOSTAGE OF THE YEAR (up to £2,500). Citation says [...]
EXPOSED: PRIMARE R15 PHONO STAGE REVEALS SHOCKING REALITY!
‘transparency’ underpins the ‘mesmerising’ R15 says David Vivian in June’s Hi Fi Choice mag. It ‘delivers a solidity and [...]
‘GETS THE VERY BEST FROM ANY CARTRIDGE’ (seemingly)…
Says Adam Smith about the new Primare R35 phono stage in HiFi News’ May issue. ‘…the R35 has strengths [...]
“ANALOGUE AND DIGITAL IN GRACEFUL HARMONY”!
So says renowned petrol head and hi-fi scribe-in-chief David Vivian loves the speed and control on offer from Primare’s [...]
PRIMARE POWERS TO TOP PRIZE
A rare mix of virtues brings Hi Fi Plus’ Best Amp 2019 accolade to the I25 PRISMA. The latest [...]