For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience. Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right. With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analogue or digital, wired or wireless, stored or streamed.
Watch Primare’s Terry Medalen explain the brand’s design philosophies.
Reviews
PRIMARE A35.2: “QUITE A BARGAIN”!
Serious hi-fi blogger Giancarlo Massironi at The Speaker Shack finds much to admire in Primare’s muscular A35.2 power amplifier. [...]
NEVER TOO CHIC FOR AV
Possibly the classiest AV amplifier available at the price, Primare’s SPA25 has scooped EISA’s AV Receiver award for 2023-24. [...]
JAW DROPPING PRIMARE
Exposure to Primare’s EISA award winning and versatile A35.8 multichannel power amp has proved revelatory once again, this time [...]
CLASSIC PRIMARE PROVES TOO GOOD!
A Hi Fi Choice Group Test win makes a compelling case for the gorgeous Primare CD35 flagship CD player, [...]
PRIMARE’S DOUBLE AWARD WHAMMY PART 2: SC15 PRISMA PRE STREAMER
Primare, the Scandinavian maestro of sound and style has rounded off the year with two ‘Best of 2022’ awards [...]
PRIMARE’S DOUBLE AWARD WHAMMY PART 1: R35 PHONO STAGE
Primare, the Scandinavian maestro of sound and style has rounded off the year with two ‘Best of 2022’ awards [...]
CLASSY CONTENDER FOR THE CROWN OF POWER
The new SPA25 Prisma is a multi-channel integrated amplifier and processor for the cinephile and audiophile and it’s already [...]
OUTSTANDING!
Andrew Simpson @AudiogradeUK just loves Primare’s R35 phono stage. Awarding an ultimate ‘Editor’s Pick honour in a recent review, [...]
THE WONDERFUL WIRE-FREE
Audiograde.uk founder and editor Andrew Simpson loves the easy wire-free simplicity and sound of the #Primare SC15 network preamp [...]
EISA MUSIC STREAMER OF THE YEAR 2022-2023
Primare’s multi-talented NP5 Prisma MK2 has been recognised as the world’s most accomplished music streamer by EISA, the Expert [...]