Since the mid-1980s Primare’s minimalist hi-fi separates have challenged the bland design conformity of mass-market products. Its avant-garde launch models – the 900 series and 200 series – are widely recognised as the first examples of ‘designer’ hi-fi: the 928 pre/power amplifier is still the only hi-fi component to have been exhibited at the Copenhagen Museum of Industrial Art. Representing the epitome of Scandinavian design chic, Primare’s audio/video components blend great technological flare and performance with sophisticated looks to create easy-to-use but powerfully satisfying home entertainment systems.

The latest Primare range features Prisma, a proprietary new whole-home, high-fidelity control and connectivity solution. The platform offers network playback from stored and streamed media, Wi-Fi and Bluetooth® connection, as well as multi-room/multi-zone connectivity and control, all managed through the Prisma application, allowing Prisma system management from any mobile device.

Watch Primare’s Terry Medalen explain the brand’s design philosophies.

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