
Since the mid-1980s Primare’s minimalist hi-fi separates have challenged the bland design conformity of mass-market products. Its avant-garde launch models – the 900 series and 200 series – are widely recognised as the first examples of ‘designer’ hi-fi: the 928 pre/power amplifier is still the only hi-fi component to have been exhibited at the Copenhagen Museum of Industrial Art. Representing the epitome of Scandinavian design chic, Primare’s audio/video components blend great technological flare and performance with sophisticated looks to create easy-to-use but powerfully satisfying home entertainment systems.
The latest Primare range features Prisma, a proprietary new whole-home, high-fidelity control and connectivity solution. The platform offers network playback from stored and streamed media, Wi-Fi and Bluetooth® connection, as well as multi-room/multi-zone connectivity and control, all managed through the Prisma application, allowing Prisma system management from any mobile device.
Watch Primare’s Terry Medalen explain the brand’s design philosophies.
Reviews
PICK YOUR POWER!
Home Cinema Choice mag loves the versatility, quality and power on tap from Primare’s new A35.8 eight-channel power amp. [...]
DECEPTIVE EIGHT!
The beautiful new Primare A35.8 brims with clean power across eight bridgeable channels, as Hi Fi News magazine discovered [...]

UBER VERSATILE R35 MAKES TOP PHONOSTATEMENT!
We’re delighted that the Primare R35 is Hi Fi Plus’ PHONOSTAGE OF THE YEAR (up to £2,500). Citation says [...]

EXPOSED: PRIMARE R15 PHONO STAGE REVEALS SHOCKING REALITY!
‘transparency’ underpins the ‘mesmerising’ R15 says David Vivian in June’s Hi Fi Choice mag. It ‘delivers a solidity and [...]

‘GETS THE VERY BEST FROM ANY CARTRIDGE’ (seemingly)…
Says Adam Smith about the new Primare R35 phono stage in HiFi News’ May issue. ‘…the R35 has strengths [...]

“ANALOGUE AND DIGITAL IN GRACEFUL HARMONY”!
So says renowned petrol head and hi-fi scribe-in-chief David Vivian loves the speed and control on offer from Primare’s [...]
PRIMARE POWERS TO TOP PRIZE
A rare mix of virtues brings Hi Fi Plus’ Best Amp 2019 accolade to the I25 PRISMA. The latest [...]

PRIMARE CD35 PRISMA/I35 IS EISA’S BEST STEREO SYSTEM 2019/20
Awards Citation reads "Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and [...]

EISA AWARD-WINNING I15 PRISMA EXTENDS FAN BASE TO AVFORUMS
Primare’s multi-talented and very bijou smart amp has collected yet another award, this time from AV Forums. Its ‘Highly [...]

PRIMARE/FALCON SYSTEM GETS TO THE HEART OF HIGH FIDELITY
The July 2019 issue of Hi Fi Choice hosts Ed Selley’s eulogy of a Primare I15/DD 15 and Falcon [...]