For thirty years, Primare, based in southern Sweden, has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience. Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right. With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analogue or digital, wired or wireless, stored or streamed.
Watch Primare’s Terry Medalen explain the brand’s design philosophies.
Reviews
PRIMARE’S A BEST BUY ON THE NETWORK
In Primare’s SC15 Prisma MK2 network player and DAC, Dave Berriman at the-ear.net has discovered a great network hub [...]
EISA HOME THEATRE PROCESSOR 2024-2025: Primare SP25
“An ideal partner for Primare’s EISA Award-winning A35.8 multichannel power amplifier, the SP25 Prisma processor caters to immersive audio [...]
A STAR IS BORN!
The launch review of Primare’s new SP25 Prisma home cinema pre-amp/processor has returned a ‘Best Buy’ verdict from the [...]
PRIMARE POWER TAKES TOP AWARD!
Among the FIVE products from the Karma stable to claim an AVForums’ Editor’s Choice award for 2023/24, Primare’s powerful [...]
PRIMARE A35.2: “QUITE A BARGAIN”!
Serious hi-fi blogger Giancarlo Massironi at The Speaker Shack finds much to admire in Primare’s muscular A35.2 power amplifier. [...]
NEVER TOO CHIC FOR AV
Possibly the classiest AV amplifier available at the price, Primare’s SPA25 has scooped EISA’s AV Receiver award for 2023-24. [...]
JAW DROPPING PRIMARE
Exposure to Primare’s EISA award winning and versatile A35.8 multichannel power amp has proved revelatory once again, this time [...]
CLASSIC PRIMARE PROVES TOO GOOD!
A Hi Fi Choice Group Test win makes a compelling case for the gorgeous Primare CD35 flagship CD player, [...]
PRIMARE’S DOUBLE AWARD WHAMMY PART 2: SC15 PRISMA PRE STREAMER
Primare, the Scandinavian maestro of sound and style has rounded off the year with two ‘Best of 2022’ awards [...]
PRIMARE’S DOUBLE AWARD WHAMMY PART 1: R35 PHONO STAGE
Primare, the Scandinavian maestro of sound and style has rounded off the year with two ‘Best of 2022’ awards [...]